Ask yourself, what is the purpose of your website? Is it to conduct eCommerce? Maybe it’s just for information or to help with media presentation. For the sake of this article, you are now a photographer. Therefore, your websites purpose is media presentation. It showcases your portfolio and the beautiful work you have done.
Are you achieving that purpose? Your photography website is the foreground of your business, it’s the first impression potential clients will judge you on. If you have a layout that is difficult to navigate clients won’t spend their time on your website. A study shows that on average, it takes 3 seconds for users to determine if they want to do business with you, so you must be proactive in creating a welcoming user experience.
Does your website generate leads? The lead generation process typically starts when a potential client clicks on a call-to-action (CTA) located on one of your site pages or even a pop up when they first visit. This leads them to a landing page, which includes a form used to collect the visitor’s contact information. For example, someone is looking through your portfolio and you have a special offer for a session. All they must do is fill out the form and contact you. If you fall under the category of having a bad site, you probably aren’t putting in the effort to generate leads. For example, a bad website can have a hard to find contact page. If potential clients can’t find the information they need to do business with you, they will move on to someone who does.
Knowing if your website is considered a good or bad site is the easy part. Determining what could be the problem is where it can get tricky. Now that you have little more knowledge, do you know if your website is achieving its purpose? Feel free to contact us today for more help.